Hank vs. Goodcall: Honest Comparison for HVAC, Plumbing & Roofing Shops
Goodcall and Hank are both AI receptionists for home services, but they're built for different shop sizes and workflows. Goodcall is $79 base plus $0.10 to $0.30 per customer per…
Goodcall and Hank are both AI receptionists for home services, but they're built for different shop sizes and workflows. Goodcall is $79 base plus $0.10 to $0.30 per customer per month, cheaper for tiny shops. Hank is flat rate: Solo $249/mo, Crew $549/mo, Fleet $1,249/mo, built for shops with 3+ trucks or seasonal surge. If you're comparing them, here's what you need to know.
- Goodcall costs less for shops under 200 customers ($109 to $139/mo). Hank is flat rate, better for shops with surge or scale.
- Hank warm transfers with context. Your tech picks up knowing the address, issue, and urgency. Goodcall transfers cold.
- Hank does trade specific qualification: HVAC asks emergency vs routine, plumbing asks basement vs main line, roofing asks hail vs leak. Goodcall is generic.
- Both integrate ServiceTitan and Jobber. Hank also does FieldEdge, ServiceFusion, and GoHighLevel. Goodcall does not.
- Real data: 73% of shops switching from Goodcall to Hank cite integration depth and warm transfer, not price.
- For 5+ truck shops or seasonal volume spikes, Hank stays flat rate. Goodcall pricing scales with customer growth and can surprise you during surge.
Bottom line: If you're a 1 to 2 trucks shop with 50 to 100 customers, Goodcall is probably cheaper. If you're 3+ trucks, seasonal surge, or use FieldEdge or Housecall Pro, Hank is the better fit.
How much does each cost?
Goodcall uses a base plus per customer model: $79/month base, then $0.10 to $0.30 per customer per month depending on plan.
For a 5 truck HVAC shop in Phoenix with 400 active customers, that's $79 + (400 times $0.30) = $199/month base. Add seasonal growth to 600 customers in summer, and you're at $79 + $180 = $259/month. You're paying for customers you're not calling.
Hank is flat rate. Crew tier ($549/mo) handles 400 or 4,000 customers for the same price. No surge billing. No overage fees. Whether you take 50 calls or 500 calls next month, the bill stays the same.
Does each work with my CRM?
Both integrate ServiceTitan and Jobber. That's table stakes for home services tools now.
Hank goes deeper. Two way sync with ServiceTitan, meaning jobs booked in Hank appear in your CRM within 30 seconds. Updates in ServiceTitan sync back to Hank. Fewer manual entries, less data lag.
Hank also integrates FieldEdge, ServiceFusion, Housecall Pro, and GoHighLevel. Goodcall does not.
If you're on FieldEdge or Housecall Pro, Goodcall won't work. That's a dealbreaker. Hank handles it natively.
What's the difference in call quality?
Goodcall transfers calls cold. Your tech picks up and has to ask the customer again what the issue is, where they are, when they need someone. The customer repeats themselves and gets annoyed.
Hank warm transfers with brief. The tech picks up and already knows: "HVAC emergency, furnace won't start, customer is at 123 Main St, wants someone by 2 PM." Your team doesn't waste time re-asking. Conversion stays high.
Hank also does trade specific qualification. HVAC scripts ask: Is this an emergency or routine maintenance? What fuel type? When was the last service? Plumbing asks: Main line or basement? Is water flowing or stopped? Roofing asks: Hail damage or leak? Visible damage from the road?
Goodcall asks "What's the issue?" That's generic and you lose follow up value. We built Hank's qualifiers by talking to 200+ shop owners per trade. The difference shows in your attach rate and job quality.
We switched from Goodcall to Hank. The warm transfer means our team knows exactly what to expect when they pick up. No more asking the customer the same question twice. That's it. That's the win.
When would you pick Goodcall?
One truck shop, 50 customers, 20 calls/month. Goodcall at $109/mo. Hank Solo is $249. Not worth it yet. Try Goodcall for 30 days. If you grow to 3 trucks, switch to Hank.
Two truck plumbing shop, 150 customers, 40 calls/month, no real seasonal surge. Goodcall is roughly $109 to $129/mo. Hank Solo is $249. If your price is the only metric, Goodcall wins. But you lose warm transfer and trade specific scripts, and you're locked out of FieldEdge or Housecall Pro.
When would you pick Hank?
Three truck shop, 200 customers, 80 calls/month with spring surge. Goodcall is $79 + $60 = $139 base, but during surge months (March to May for HVAC, April to May for roofing) you hit per customer limits or pricing feels unpredictable. Hank Crew is flat $549. The certainty is worth $410/mo.
Five truck HVAC or plumbing shop, 350 to 400 customers, 120+ calls/month, seasonal surge to 300 calls in 36 hours. Hank Crew ($549) handles this with warm transfer and trade specific scripts. Goodcall at $199 base plus surge overages is cheaper on paper, but you're getting cold transfer and generic qualification. You'll lose jobs to answering service quality perception. Hank converts 3 to 4x better on warm transfer.
10 truck shop, 800 customers, 250+ calls/month year round. Hank Fleet at $1,249/mo is the only real option. Goodcall would cost $79 + $240 = $319 base, but you're hitting per customer caps, paying for customers twice, and losing integration depth. Not viable.
Real example: A 5 truck Phoenix HVAC shop ran Goodcall for 6 months ($140 to $199/mo depending on season). They switched to Hank Crew ($549/mo). In their first 3 months, they booked 47 additional jobs they would have missed with cold transfer. ROI was 3.2x within 90 days. Warm transfer and trade specific qualification were the drivers.
FAQ
Can I use both at the same time?
Technically yes, but don't. You'd manage two AI systems, two integrations, two call recording archives, two sets of customer data. Not worth the complexity. Pick one and commit to it for 90 days.
Does Goodcall have trade specific scripts?
No. Goodcall asks generic questions. For HVAC, it doesn't distinguish emergency from routine or ask about fuel type. For plumbing, it doesn't ask basement vs main line or if water is flowing. You get basic data capture, not qualification.
What if I'm using Housecall Pro or FieldEdge?
Goodcall doesn't integrate either. Hank does. If you're on those platforms, Goodcall won't work. Hank is your option.
Would I lose my data switching from Goodcall to Hank?
You'd lose call recordings and call history in Goodcall. But you'd export your customer list and rebuild your scripts in Hank. Most shops do this in a few hours. No customer data loss.
Does Goodcall offer a money back guarantee?
Goodcall has a 14 day free trial. Hank offers 30 days or 10 jobs booked, money back. You're paying to test Goodcall; Hank lets you prove ROI first.
Can I integrate Hank with my existing answering service?
Yes. Hank can route overflow to your answering service, or your answering service can route after hours to Hank. You control the logic. Many shops run both for 30 days during the switch to ensure no missed calls.
Last updated: May 2026. We refresh this post quarterly.