Notes from the shop floor

Field notes on AI sales reps and how independent shops outpace the franchises.

June 11, 2026

How to Forward Calls from ServiceTitan to an AI Receptionist (Step by Step with Screenshots)

This is the actual step by step to route calls from ServiceTitan to Hank or any AI receptionist. If you are set up in Hank, use our phone number. If you are using another system…

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June 9, 2026

Warm Transfers: How Hank Briefs Your Team Before the Call

Cold transfer: customer repeats their problem to the tech. Tech has no context. Call takes twice as long. Warm transfer: Hank briefs the tech on the customer's issue BEFORE…

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June 4, 2026

Bilingual Support: How Spanish Language AI Recovers Lost Revenue

25 to 40% of home service calls in Southwest markets are Spanish speaking customers. Most AI receptionists only support English. Missed calls equal revenue leakage. Hank supports…

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May 19, 2026

Why Most AI Receptionists Fail the 'Warm Transfer to On-Call Tech' Test

Here is the problem nobody talks about: most AI receptionists are technically cold transfer, not warm transfer. They ask your customer questions, then dump the call to your on…

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May 14, 2026

Per-Minute vs. Flat-Rate AI Receptionist Pricing: What Actually Happens During Storm Season

Here is what happened to roofing shops in Texas on April 14, 2024.

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May 12, 2026

The Real Cost of a Missed Call for an HVAC Shop: 2026 Math

Everyone knows "27 percent of calls go unanswered" (that's the Invoca stat cited everywhere). But 27 percent of what? And what does it actually cost your shop?

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May 12, 2026

Hank vs. Goodcall: Honest Comparison for HVAC, Plumbing & Roofing Shops

Goodcall and Hank are both AI receptionists for home services, but they're built for different shop sizes and workflows. Goodcall is $79 base plus $0.10 to $0.30 per customer per…

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May 7, 2026

How Much Does an AI Receptionist Cost in 2026? Every Pricing Model Compared

Six AI receptionist pricing models compared — per-minute, per-call, per-customer, flat rate, and bundled. Real costs at 50, 150, and 300 calls/month.

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May 4, 2026

ServiceTitan vs Hank the Pro: Why Bundled Doesn't Beat Built for Trades

ServiceTitan bundles a generic AI voice agent. Hank the Pro is built for HVAC, plumbing, and roofing shops. Real comparison: pricing, warm transfer, qualification, when to use both.

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