Both are AI sales rep products for home services. They target different segments. This page is the honest side by side. Comparison is based on publicly available information about Avoca and our own product.
You run an enterprise or multi location franchise with 50+ trucks, multiple brands, and dedicated procurement.
You need named enterprise references, SOC 2, and a dedicated implementation team for a multi quarter rollout.
You have complex multi brand routing requirements and the budget for an enterprise contract.
You run an independent shop or regional operator with under 50 trucks and you want to be live this week, not next quarter.
You want to know what something costs before talking to a sales rep. Public pricing, flat by truck count.
You want native two way ServiceTitan, Jobber, Housecall Pro, ServiceFusion, Go High Level, Salesforce, or HubSpot sync without a custom integration project.
Yes. Both serve home services. Avoca is well funded and oriented toward enterprise and multi location operators. Hank is built for the under 15 truck independent shop and the multi truck regional that wants deep CRM sync without enterprise pricing or implementation timelines.
Avoca has more capital, a longer track record, named enterprise customer logos, and a broader feature set built for large multi location operators. If you run an enterprise contractor with 50+ trucks, dedicated SOC 2 requirements, or complex multi brand routing, Avoca is built for that segment.
Pricing transparency, fit for shops under 15 trucks, and time to live. Hank publishes pricing (Solo $249, Crew $549, Fleet $1,249), goes live in 15 minutes for most shops, and is built around the independent operator workflow rather than the enterprise franchise. Avoca's sales process and contracts are typical enterprise.
Avoca's public pricing is not transparent. Pricing typically requires a sales call and depends on call volume, brands, and feature scope. Hank publishes pricing on the site so you can size before talking to anyone.
Both do. The integration depth and field coverage will vary. Hank ships native two way sync covering customers, jobs, dispatch, memberships, and tech matching. Worth doing a side by side demo to see which one fits your specific workflow.
Yes. Run them in parallel on a test line for a week. Hank's 30 day money back guarantee on the first month makes it low risk to try side by side.
Try a live Hank demo or talk to the team about a parallel trial.